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Market Research

The B-Way

Your may already be conducting online market research for your business-;but you may not know it. Some of the easiest to use and most common tools are located right at your fingertips. Web searches, online questionnaires, customer feedback forms-;they all help you gather information about your market, your customers, and your future business prospects.

The advent of the Internet has presented small businesses with a wealth of additional resources to use in conducting free or low-cost market research.

At BlanCorp, we do it for you, saving you time, handling the tedious work for you, and as in accordance to our lifelong mission, we let you focus on the business aspect and we handle the technical part for you.

Here is a hint on how we do it:

Keyword search
Competitor Links
Online Surveys

Research Tools and Techniques

There are a variety of types of market research tools — both offline and online — that we use and are available to all our clients. When these techniques involve people, we use questionnaires administered in written form or person-to-person, either by personal or telephone interview, or increasingly online.

Our main categories are:

Audience Research

We profile your audience and in part determine the popularity of the medium or portions of it.

Product Research

Product tests, of course, directly relate to use of the product. For instance, surveys to pick the most preferred user feedback channel.

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Brand Analysis

Brand research has similar profiling features ("Who uses this brand?") and also aims at identifying the reasons for brand loyalty or fickleness.

Psychological Profiling

Psychological profiling aims at construction profiles of customers by temperament, lifestyle, income, and other factors and tying such types to consumption patterns and media patronage.

At BlanCorp we believe in power. The internet is today’s power-tool toy. We are here to help you use this to your business advantage. Give us a try.

Nairobi
(Sat - Thursday)
(8am - 05 pm)

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